Prime is the scent of ambition. A crisp, high-energy fusion of modern amber and sharp citrus designed to keep you sharp, focused, and commanding attention all day long.
Success has a scent, and this is it. Prime was created for the man who refuses to settle for average. It is a fragrance that works as hard as you do—delivering a clean, authoritative projection that lasts from the first meeting to the final signature.
The experience begins with a hyper-fresh rush of radiating citrus and ozone, instantly clearing the mind. As the day progresses, the scent evolves into a sophisticated blend of sheer woods and aromatic spices, grounded by a massive dose of crystalline amber (the molecule responsible for that addictive, clean aura).
This isn’t just a perfume; it’s an invisible power suit. Whether you are in the boardroom or navigating the city, Prime ensures your presence is felt before you even speak.
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